Posing at the Chateau de  
Fontainebleau, France

The all-new Sorento’s luxurious look is certainly eye-catching. Kurt Kahl, the Exterior Design Manager from Kia Motors Design Center America, confirms that “luxury” was indeed at the core of the design. He also explained his inspiration for this design work: "I usually get my inspiration from artwork, and for the all-new Sorento, I got my inspiration from a building and tried to capture the magnificence of the building - the architectural molding, balance, and stability – in the all-new Sorento."

Admiring the sunset in  
Jeju Island, Korea

Marketing and communication efforts have been an important part of
the launch of the all-new Sorento. Kia Motors Marketing Team has used
the term "upper class" to effectively position the
new vehicle in the competitive SUV market. He is confident that the all-new Sorento will be a perfect fit for those who appreciate comfort and refinement in a vehicle.

Posing at the Chateau de  
Fontainebleau, France

If you want to see more photos, our worldwide social media channels are featuring images of the all-new Sorento with the hashtag #SoIDEAL emphasizing everything that is ideal about Kia`s popular SUV model