- Top honor reinforces brand’s continued commitment to craftsmanship
- Dynamic and capable crossover earns Kia’s first-ever Vehicle Dependability Study (VDS) award
- Sportage’s VDS award follows two consecutive Initial Quality Study (IQS) awards for the model in 2013 and 2014
J.D. Power 2015 Vehicle Dependability Study (VDS) has ranked the Kia Sportage as the leader in the Small SUV category, marking the first-ever VDS award in the brand’s history. The industry-wide study examines problems experienced during the past 12 months by original owners of three-year old vehicles (2012 model year). Overall dependability is determined by the number of problems experienced per 100 vehicles (PP100). his explanation. Thus, a lower score reflects a higher long-term quality level. The Sportage ranked first in a field of seven contenders with a score of 129 PP100. This latest recognition for Sportage follows the model’s two consecutive J.D. Power Initial Quality Survey (IQS) awards in 2013 and 2014.
“We believe the results of the J.D. Power Vehicle Dependability Study demonstrate Kia’s on-going commitment to quality and obsession with craftsmanship in building our world-class products,” said John Crowe, vice president, service & aftersale operations, Kia Motors America (KMA). “The Sportage is a clear example of how far the entire Kia model line-up has progressed, and this kind of quality is tangible evidence of our long-term strategy to enhance the Kia ownership experience.”
VDS measures the long-term quality of vehicles, including new technologies and features currently available to buyers. It includes 32 nameplates and 228 models, covering 177 specific problem symptoms grouped into eight major vehicle categories.