KIA, Official Car Sponsor for the 2014 Nigerian Fashion Week

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In a move to strengthen its position as the leading automobile industry with diversified promotions for brand management and strategic alliance, KIA Motors Nigeria partners Legendary Gold Limited on her forthcoming Nigerian Fashion Week. The leading Korean automobile company in Nigeria, Kia, is growing remarkably to become automobile giant in fashion-linked activities in the country. As the official car of the 2014 Nigerian Fashion Week, KIA partners Legendary Gold to bring to the fore, renowned international and local designers from the 19th to 21st of November, 2014 to the Lagos Oriental Hotel.

The partnership is aimed at staging an elaborate cross-promotional effort, focusing on fashion for promoting, nurturing and representing the best of fashion and design talents in the country and its affiliation with the international trend. Associating with this event fits perfectly with Kia’s marketing and brand strategy, as it offers a seamless automobile experience to its customers and aim to provide the best mobility for the finest fashion design talents and other stake holders in Nigeria and promote their riveting collections by being the official car of the event.

With the triumph of each succeeding chapter and a phenomenal platform to exchange ideas and experience for designers both local and international, the Nigerian Fashion Week continues to grow exponentially every year. The 12th edition is put together by Legendary Gold Limited in collaboration with the Federal Ministry of Trade & Investment, Culture & Tourism, Nigerian Export Promotion Council and the World Fashion Organization.

The Nigeria Fashion Week is the biggest fashion event in Nigeria with reputable national and international partners and collaborators. It has been a huge platform for manufacturers of garments, fabrics, fashion accessories, hair and beauty products to display their outstanding capabilities. Annually, it brings stakeholders in the fashion, beauty and hair industries together with the goal of creating a vibrant market by linking manufacturers, wholesalers, retailers and the end users.

KIA Motors Nigeria has always believed in creating incredible experiences around its brand and this association will further her positioning of being the most practical and vibrant automobile company in Nigeria. “Being the official Car for the 12th edition of the Nigerian Fashion Week, we look forward to a range of opportunities for collaboration with many a talented designers associated with this prestigious event”, said Mr Sandeep Malhotra, the Chief Commercial Officer, Kia Motors Nigeria.

“Through this association, KIA Motors Nigeria aims to provide the best mobility for the finest fashion design talents and other stake holders in Nigeria and promote their riveting collections by being the official car of the event” Continued by Mr. Sandeep.

The nexus between automobile and fashion is profound as great designers and great automakers alike know that innovation isn’t simply a matter of keeping with trend, nor is leadership simply a matter of heading in a linear direction. True innovation has immediate impact and lasting value. It opens minds to possibilities and that is true of Kia’s strides in the automobile industry in the world over.