New Kia Sportage and Optima win new design awards

unnamed (10)

  • All-new Kia Sportage and the Optima receive the prestigious Red Dot international design prize – for the second time each
  • ‘Best of the Best’ award for Optima sedan in its category
  • Every model in the current Kia range has now won a ‘Red Dot’
  • 15 Red Dot awards earned by Kia since 2009

Kia Motors has once again reinforced its reputation for the highest design standards, picking up two prizes at the 2016 ‘Red Dot Awards’ for Product Design, one of the most prestigious international product design competitions.

The new Kia Sportage compact SUV and Optima sedan – the carmaker’s two latest models – both received coveted ‘Red Dots’. The independent judging panel even honoured the Kia Optima with a ‘Best of the Best’ award, the competition’s highest distinction, for which only the most ground-breaking designs in a category are eligible.

The new generations of the Optima and the European Kia bestseller, the Sportage, were launched across Kia’s global markets earlier this year. These new prizes have seen both models defending their Red Dot Awards – both the previous generations of the Kia Sportage and Kia Optima also received Red Dot awards in 2011, while the Optima retains its ‘Best of the Best’ prize. Since 2009, when the first-generation Kia Soul won the carmaker’s first award in the competition, Kia’s design teams have gone on to achieve a total of 15 Red Dot Awards. Now, in 2016, every model in the current Kia product range has a Red Dot.

Peter Schreyer, President and Chief Designer of Kia Motors Corporation and Hyundai Motor Group, commented: “Our international design team has every cause to be exceptionally proud of these most recent awards. The first Red Dot Awards for the Kia Sportage and the Kia Optima were already great successes. It is a very special achievement to further develop a first-rate, prize-winning model so that the new design also convinces the expert jury of this globally respected and prestigious design competition.

“The two award-winners are important models for our brand. The Sportage has been the brand’s bestseller in Europe for many years. The Kia Optima, which is one of the strongest selling Kia models worldwide, also embodies the development of brand in a very special way: the third generation, which arrived on the global stage in 2010, acted as the catalyst for the design-led transformation of Kia’s product range in the following years. Both the new Kia Sportage and the new Kia Optima stand out very strongly from their rivals in their respective categories on account of the clarity, distinction and sporty elegance of their exterior design. Both cars also feature a completely redesigned, premium-standard interior with modern, horizontally aligned and very ‘clean-looking’ design.”

Dynamic design and a bold on-road presence

The new Kia Optima was developed by the international Kia design teams in Namyang (Korea), Irvine (California, USA), and Frankfurt (Germany), under the creative direction of Peter Schreyer, who was also responsible for the design of the previous-generation Kia Optima. The 4.86-meter long new model, whose dimensions have been altered only very slightly, features modern surface details, sharply drawn lines and edges, and a longer silhouette, giving it an even bolder on-road presence than its predecessors. This is partly due to the elongated window line, with the addition of a third side window behind the rear door. The characteristic profile with the swept-back A- and C-pillars has been retained, both of which give the model the appearance of a sports sedan. At the rear, the back lights sweep around to the side, giving the Kia Optima a new, modern light signature.

The new design of the Kia Sportage was developed under the leadership of the European Kia Design Center in Frankfurt with the support of Kia’s Design Centers in Namyang and Irvine. The most striking change to the exterior design is the distinctive new ‘face’ of the compact SUV. The headlights, which used to form a visual unit with Kia’s signature ‘tiger-nose’ grille are now noticeably separate from the grille, making the front view broader and more stable. The compact SUV has retained its characteristic profile, and the side view – partly due to the 40 mm longer body, at 4.48 meters – is now even more dynamic in its design. The new ‘GT Line’ model presents a sportier appearance, with a number of exclusive design elements, including a redesigned grille, ‘ice cube’-style fog lamps, under-body cladding at the front and rear, and twin exhaust tailpipes.

Both models are available with highly efficient gasoline and diesel engines, and can be ordered with state-of-the-art assistance systems (depending on market) – including Autonomous Emergency Braking with pedestrian recognition. In the European safety test Euro NCAP, both models received the highest rating of five stars.

Red Dot Award: a jury of 41 design experts from all over the world

The ‘Red Dot Design Award’, one of the world’s most prestigious design competitions, is divided into the three disciplines: Product Design, Communication Design and Design Concept. For the 2016 Red Dot Awards, companies from 57 countries registered 5,214 products and innovations. The competition, which has been held since 1955 by the Design Centre of North Rhine-Westphalia, attaches great importance to the impartiality of its high-calibre jury.

To avoid any bias, none of the jury members may be an employee of the manufacturing industry. This year the ‘Red Dot’ jury was larger than ever: The 41 experts from all over the world – freelance designers, design professors and trade journalists – included Chris Bangle, Jimmy Choo, Professor Lutz Fügener, Hideshi Hamaguchi, Kristiina Lassus, Raj Nandan, and Ken Okuyama.

All members of the jury travelled to Essen, Germany and judged the products according to criteria such as degree of innovation, formal quality, functionality and ecological compatibility. The official presentation of the Red Dot Awards will take place on 4 July 2016 in Essen at the Aalto Theater.

Kia Motors produces two millionth vehicle in the U.S.

3a8045c2-4bf5-4e48-b6cf-dd446cfb5d9d (1)

Today, Kia Motors Manufacturing Georgia, Inc. (KMMG) celebrated as the plant’s two millionth vehicle – a white 2016 Sorento SXL – rolled off the assembly line in West Point, Georgia.

Representing an investment of more than $1.1 billion, KMMG began mass production on November 16, 2009 and today produces more than forty percent of all Kia vehicles sold in the United States.

“Assembling two million vehicles in less than seven years is a remarkable achievement, and one that each of our team members can take a lot of pride in,” said KMMG President and CEO Hyun-Jong Shin. “The world-class quality that goes into every Sorento CUV and Optima midsize sedan we build is a direct result of the hard work and commitment of our team members, and today we salute their commitment to excellence.”

Together with on-site and local suppliers, KMMG is responsible for the creation of more than 15,000 jobs in West Point and the surrounding region, and achieved its highest-ever ranking – top five among vehicle assembly plants in the U.S. – in J.D. Power’s most recent Initial Quality Study.

“Together, Kia and Georgia have a strong reputation of success,” said Governor Nathan Deal. “The company’s continued investment in the state speaks volumes to our pro-business atmosphere, and we will continue to support them as they grow here. I want to congratulate Kia’s team members on this accomplishment.”

About KMMG

Kia Motors Manufacturing Georgia, Inc. (KMMG) is the first manufacturing site in North America for Kia Motors Corporation based in Seoul, Korea. With an annual capacity of 360,000 units, KMMG is located on 2,200 acres in West Point, Georgia, and began mass production on Nov. 16, 2009. KMMG is home to the Sorento CUV and the Optima mid-size sedan, two of the brand’s top selling models in the U.S.

Kia celebrates the spirit of the American road trip at 2015 SEMA Show

Kia celebrates the spirit of the American road trip at 2015 SEMA Show

  • Four all-new Kia concept vehicles debut
  • Trail’ster electric hybrid AWD concept makes first appearance at SEMA
  • Fun and functional Ballast Point Sedona returns to serve showgoers

Kia Motors America (KMA) today unveiled four all-new customized vehicles at the opening day of the 2015 Specialty Equipment Market Association (SEMA) Show, showcasing America’s cultural diversity and our shared love of the automobile. Including a first-time SEMA appearance by the Trail’ster electric hybrid AWD concept that was first unveiled at last year’s Chicago Auto Show and a return by popular demand of the Ballast Point Sedona, Kia’s 2015 SEMA display commemorates a uniquely American form of wanderlust: A road trip to the farthest corners of the country and everywhere in between.

“Over the course of our 21 years in U.S. market, we’ve watched with pride as our vehicles have helped people travel and explore and enjoy all that this country has to offer,” said Tim Chaney, vice president, marketing communications, KMA. “This year’s SEMA show gives us the opportunity to embrace that spirit of adventure found on the open road as we highlight the diversity of America and the many ways that people personalize their vehicles in pursuit of their passions and the expression of individuality.”

A total of six custom vehicles are showcased in Kia’s booth at SEMA to help tell the story of an all-American road trip inspired by unique traits of different regional landscapes throughout the nation.

A1A Optima

Florida may be best known as one of America’s most family friendly vacation destinations, but the state’s rich history and subtropical splendor is best discovered from behind the wheel of an open-top touring car. The Sunshine State is home to the A1A highway, a more than 300-mile-long, meandering black ribbon of tarmac – set off by crystal-white sand, aquamarine ocean waters, and abundant wildlife – which terminates in Key West, almost a stone’s throw from Cuba. The A1A Optima takes inspiration from this iconic byway by letting the sunshine in and taking the all-new 2016 Optima in a new direction. Its high style and high-end details make this the perfect car for Miami’s tony South Beach, the laid-back Key West lifestyle and all points in between.

The A1A Optima features a nod to America’s roadster fascination with its sliced top and shortened windshield. But this isn’t any average chop job. The artists at LUX Motorwerks have created a show car that is road trip-ready. Reinforced steel tubes have been discretely hidden within the body-in-white so that the vehicle retains a rigid structure. Invoking a concept-car appearance, the back doors of the A1A Optima swing open on rear-mounted hinges, adding a touch of whimsy and fun while complementing the roadster style. The exterior is inspired by the vibrant colors of South Beach and features a custom turquoise paint scheme. A gleaming set of 20-in. HRE S104 wheels and Tiarra Luxury upper and lower grilles give the A1A Optima a contemporary aesthetic that’s completely at home in the simmering South Beach scene.

The interior of the A1A Optima has been extensively re-worked to match the eye-catching exterior design. Deep bucket seats up front and custom double buckets in back are separated by extended armrests and a unique center console. Butter-soft cream and titanium leather covers the seats and extends throughout the interior with accents painted an attractive silver. The powerful 245-horsepower turbocharged four-cylinder engine is combined with a high-performance exhaust, giving the A1A Optima a throaty voice. A Ksport coilover sport suspension lowers the vehicle’s ride height and raises its visual appeal.

PacWest Adventure Sorento

Home to both the Emerald City (Seattle) and the Rose City (Portland) and thousands of square miles of forest in between, the Pacific Northwest embodies a relaxed, no-hassle lifestyle that helped launch a music revolution in the 20th century and a craft beer revolution in the 21st century. People who call this territory home thrive on the outdoors and nature, and the PacWest Adventure Sorento is the perfect companion to get them there.

Designed and hand-built by the creative team at LGE-CTS Motorsports, the exterior of the PacWest Adventure Sorento is the product of a labor-intensive, completely custom, multi-layer painting process utilizing pearls and candy effects that give the vehicle an ever-changing chameleon effect. Toned-down hues of electric and deep-forest green combine to capture the rugged beauty of the region. All chrome accents are painted matte black to provide some visual toughness to the Sorento’s sporty appearance. To scare away the shadows and potentially spot an errant Sasquatch running through the trees, the Sorento is equipped with twin LED low-profile light bars, one of which is mounted within the tubular sculpture of the front bumper, the other nestled into the roof rack.

To provide the PacWest Adventure Sorento with go-anywhere capability, LGE-CTS fabricated an all-new front under carriage assembly to allow for greater wheel travel and a taller stance. At the rear, retooled and lengthened connecting and trailing arms better locate the tires for off-road excursions and lend to the vehicle’s menacing stance. In all, the PacWest Adventure Sorento rides six inches higher than a standard Sorento. The high-riding suspension enabled LGE-CTS to bolt on some serious off-road footwear in the form of LT285/70R17 Nitto Trail Grappler M/Ts, which are wrapped around a set of BMF’s new S.S.D. 17×8.5-in. beadlock-style wheels lurking beneath custom fender flares. Soaking up the rough-and-tumble Pacific Northwest landscape and keeping the PacWest Sorento sunny side up are Fox Racing 2.0 coilover shocks embraced by Eibach springs. New fabricated front and rear bumpers with integrated wraparound steel skid plates and side bars protect the artistic paint job when the going gets rough. A MileMarker PE4500ES winch threaded with an ultra-strong synthetic strap will come in handy when others are mired in mud. LGE-CTS retained Kia’s signature “tiger nose” grille frame while utilizing free-breathing wire mesh from GrillCraft as a tasteful custom touch. The tailor-made roof rack holds everything needed for an overnight camping trip, including an ARB tow strap and E-Z deflator kit. The stock Sorento’s 290 horsepower and 252 lb.-ft. of torque are enough for anything short of a vertical climb, but the new WFJ snorkel intake system allows the PacWest Adventure Sorento to be a land-based submersible.

The stock Sorento is focused on cosseting its occupants in supreme comfort. The PacWest Adventure Sorento, while still very comfortable, is more focused on its intention to get its passengers deep into the forests of the region and safely back out again. Interior features include custom painted dash- and door-panel inserts, a Daystar switch panel and rocker switches to activate the LED lights, and rugged floor mats. Stitched Kia logos found in the headrests and the seat cushions include custom tire-tread embroidery with green leather back and thigh supports. A color 8-inch Alpine Mobile Media entertainment system with front camera rounds out an artfully crafted off-roader.

Photo Safari Sedona

Across many regions of the U.S. during this time of year, nature puts on an awe-inspiring show of color. Brilliant red, yellow, and orange comingle with earthy caramel, auburn, and espresso, and nowhere is this riot of fall foliage more abundant and wondrous than the Northeast. The region has cast its iridescent lure to amateur and professional photographers for generations, and the Photo Safari Sedona has been designed to capture the region in all of its stunning beauty. Better yet, the vehicle would be an excellent companion on any photo safari.

The Photo Safari Sedona takes the term multi-purpose vehicle to another level. What began as a standard eight-passenger Sedona minivan has been transformed to a two-passenger image-capturing machine. Designed and crafted by the creative team at LGE-CTS Motorsports with multiple custom features, this very capable on- and off-road vehicle can be put to the test with endless possibilities for photographers to capture and edit still images and videos – day or night – while traveling throughout the scenic Northeastern regions of the United States.

Consulting with professional photographers throughout the build process, nearly every aspect and component of the stock Sedona was modified or enhanced. A custom fabricated tubular steel roof rack is utilized for mounting traditional DSLR cameras, a high definition WASPcam action sports camera system, booms, or jigs. It’s strong enough to support a photographer (or a brave production assistant), who can be secured safely to the outside of
the vehicle via a safety harness and integrated mounting hooks. The rear bed area has been left open for easy accessibility and has multiple compartments for storage, exterior outlet ports, and a hidden compartment for lower angle shots. The Photo Safari Sedona is equipped with a Street Scene Speed Grille and a Hellwig auto level 2,500-lb. airbag suspension system that automatically adjusts ride height. Designed for use day or night, the Photo Safari Sedona incorporates ultra-bright 6-in. KC HiLites pro-sports gravity LED lights on all four sides of the vehicle. An easy-to-spot dash-mounted Daystar switch panel helps instantly turn a darkened glen to daylight. The Photo Safari Sedona has on- and off-road capability with Nitto Dura Grappler 265/65R17 tires wrapped around 17-in. Method “Rally” wheels bathed in a matte gold finish.

The attention to detail continues inside with painted interior trim pieces and a custom upholstered driver’s seat. Removal of the Sedona’s middle seats help transform the vehicle to a rolling professional editing studio packed with the latest technology, including a 27-in. iMac with 5K retina display. The technology is backed up by a military-grade battery that will keep the studio running for hours without starting the engine. The battery automatically recharges once the Photo Safari Sedona is underway. A handcrafted walnut desk, extension-arm keyboard tray, and multiple storage cabinets designed by the master woodworkers at Highline Cabinets keeps the studio tidy. A custom Beard Torque racing seat with multi-point harness on an Extendobed allows the seat to slide out of the rear passenger door three feet, or be locked in place within the editing bay. Rugged RW wireless radio headsets provide uninterrupted communication between the driver and photographer, and a 30-in.power retractable rear window rolls down for added viewing capability. The removal of the front passenger seat creates room for large-item storage, and Mac’s tie-down mounts keep the equipment secure when the going gets rough.

Forte Koup Mud Bogger

America’s love of the automobile inspires enthusiasts to get creative and have fun with their vehicular passions, and there are few places in the country where more fun is had behind the wheel than in the South. With its origins dating back to the 1970s, mud racing or mud bogging has grown in popularity across the U.S. and even into Canada. There is just something inexplicably enjoyable about getting dirty, and the Forte Koup Mud Bogger is more at home caked in grime than sitting pretty on the SEMA show floor.

When Kia teamed with Lux Motorwerks to create the Forte Koup Mud Bogger, both organizations agreed that fun had to be front and center. Giving this one-of-a-kind Koup the clearance to tackle extreme terrain started with a generous four-inch body and suspension lift along with meaty 28-in. off-road tires on Fuel Off-Road 15×10-in. Revolver wheels powder coated white. To further accommodate the massive wheel and tire combo, the fenders and side skirts were modified and custom riveted fender flares added. Additionally, the Koup was fitted with a hand-built, white-powder-coated brush guard and a Rigid LED light bar to protect the Midnight Sapphire Forte Koup from the terrain, day or night. The red, white, and blue custom paint scheme is as beautiful as it is patriotic.

A panoramic roof with a vinyl pushback top gives way to the stripped-down interior where the carpet has been removed and the entire floor is lined with Line-X protective coating. The stock seats of the Forte Koup have also been replaced with two Sparco Evo II Red Race Seats with Sparco 4PT Snap-In Harnesses and a Sparco L575 steering wheel. Roll cages are required equipment when pounding through sludge, and the Forte Koup Mud Bogger incorporates a hand-built roll cage powder coated white to match the wheels. The Kia Forte Koup Mud Bogger is purpose-built for off-road fun and is the kind of car you might find when wanderlust takes you down the road less traveled.

Ballast Point Sedona

Previously shown at the 2014 SEMA show, the Ballast Point Sedona is making a comeback, representing sunny California as part of Kia’s American road trip for the 2015 SEMA show. Built in partnership with Ballast Point Brewing & Spirits and serving premium handcrafted beers from the San Diego-based craft brewery, the Sedona has been completely redesigned to echo the nautical theme for which the specialty brewer is known.

The Ballast Point Sedona features a hand-formed solid mahogany shell with a flip-top roof and fold-down front bar. Removing the roof required the installation of a custom boxed-steel frame that incorporates heavy-duty hinges and struts to allow for the wood clam-shell top to open a full 90 degrees. While one of the Sedona’s power sliding doors has been welded shut, the other remains fully functional to allow access for a bartender into the open-air cabin. The rear shell is also removable, allowing patrons to enjoy a frosty beverage from the tailgate as well. The passenger compartment has been gutted to make room for two functioning Micro Matic taps, a jockey box with 120-feet of copper beer-cooling coils, and up to four half-barrel kegs of Ballast Point’s finest. The front passenger seat has been removed to accommodate storage for extra kegs and supplies.

Trail’ster

Based on the brand’s iconic Soul urban passenger vehicle, the turbocharged Trail’ster – with its Polar Pearl Snowdrift/Terra Bronze Metallic paint scheme, roll-top canvas roof, and armored aluminum skid plates – captures the essence of an advanced and capable CUV. It is intended for those venturing on a road trip to escape their urban environs in search of higher-elevation playgrounds in the Rocky Mountains where snow, mud, streams, and trails abound. Efficient and lightweight, the Trail’ster is ideal for transporting adventurers and their gear. With its rugged, functional and upscale approach to an active mountain-focused lifestyle, Trail’ster was dreamt up at Kia’s California design studio, birthplace of the unforgettable Track’ster and GT4 Stinger concepts.

Underscoring Kia’s focus on all-wheel drive capability, the Trail’ster enables a wide array of mountain activities, from skiing and snowboarding to camping, hiking and mountain biking. Whether it’s trekking up to a high, snowy summit or traipsing down a muddy fire road to a piney trailhead, the Trail’ster – thanks to a rear axle-mounted electric all-wheel-drive system – is all about surefootedness in the wild.

The exterior color was inspired by the earthy combination of springtime snow and mud, the terrain for which the Trail’ster has been created to travel confidently through on its way to outdoor destinations high above sea level. The Polar Pearl Snowdrift exterior paint is a modern neutral color, against which the warm and contrasting Terra Bronze Metallic tone of the roof and lower cladding brings connection to the soft dirt of roads less traveled. Anodized fire-red wheel accents and polished billet aluminum sections infuse a purposeful and sophisticated aesthetic to the Trail’ster’s precise design, taking inspiration from high-tech, high-performance outdoor sporting gear.

Kia Motors Nigeria Donates 2015 Kia Rio to Lagos State Government

L-R: Abiodun Bamgboye, Permanent Secretary, Office of the Chief of Staff and Jacky Hathiramani, Managing Director, Kia Motors Nigeria at the presentation of the 2015 Kia Rio in the Governor's Office, Alausa, Lagos State.
L-R: Abiodun Bamgboye, Permanent Secretary, Office of the Chief of Staff and Jacky Hathiramani, Managing Director, Kia Motors Nigeria at the presentation of the 2015 Kia Rio in the Governor's Office, Alausa, Lagos State.

As an expression of Kia Motors Nigeria indelible contributions to Lagos State Government and its unalloyed support for the state, the company donates Nigeria’s best-selling car, the 2015 Kia Rio as a token of its commitment to the growth of Lagos State.

The gesture is rooted in the objective of Kia social responsibility to contribute to the development of society as an upright corporate citizen and staying true to the company’s unwavering commitment to the industrialisation of Nigerian economy. Kia has continued to contribute immensely to the growth of its local community and the state through its corporate social responsibility initiatives.

“The donation of Kia Rio to the state is consequent upon our increasing efforts to positively impact the communities we’re in. We foster a framework for collaboration with the government and recognise local initiatives for expanding the involvement in social contribution initiatives for the state” said Jacky Hathiramani, Managing Director, Kia Motors Nigeria.

“We are proud to partner with the Lagos State government for the actualisation of the state’s mega city project by advancing the frontiers of the industrialisation of the state with our assembly plant in the state” continued Jacky.

At the car presentation for the state government, the Permanent Secretary, Office of the Chief of Staff, Lagos State, express the government’s appreciation to the management of Kia Motors Nigeria for the donation of the 2015 Kia Rio to the government and posited that the government will always provide an enabling environment for the success of the local businesses.

Through socially responsible management, Kia Motors aims to delineate its vision and role vis-à-vis our employees, partner companies, shareholders, customers, local communities and humanity at large. It strives to faithfully carry out its responsibilities to the economy, society and future generations.

Kia Sorento wins coveted Public Car of the Year title at Middle East Car of the Year Awards

unnamed (1)

  • Sorento wins MECOTY Award for Public Car of the Year after securing highest number of public votes from across the region

Kia’s all-new Sorento emerged as the winner of the coveted Public Car of the Year honor at the prestigious 2015 Middle East Car of the Year (MECOTY) Awards. The Kia Sorento received the highest number of public votes from across the region amongst all 48 nominated vehicles. The results were announced at a gala award ceremony in Dubai on 29th October.

The accolade comes soon after Kia Motors’ milestone of exporting its 15 millionth vehicle in August 2015, coincidentally a 2016 Sorento with the United Arab Emirates being the destination. The Middle East is one of Kia’s most successful markets as the region contributes significantly to the brand’s global sales volumes.

Commenting on the Sorento’s Public Car of the Year award, Mr. Alex Chung, President of Kia Motors Middle East and Africa Regional Headquarters, said, “The people have spoken! The incredible vote of confidence from the Middle East customers themselves is a fantastic achievement for all of us at Kia and will inspire us all to try even harder to satisfy the exacting standards of car buyers in this region.”

“Receiving this award is a joyous milestone for Kia as it is a clear sign of our cutting-edge innovativeness as a manufacturer. The aim we had with the Sorento was to set new standards in driver comfort, aesthetics and automotive technology and we are now realizing those objectives. This award makes our efforts all the more meaningful and rewarding because it demonstrates the success and recognition we have earned in the region. It is a tremendous moment for us also because of the quality of the cars we were competing against, which shows that Kia is a pioneering leader in a market filled with exemplary brands,” Mr. Chung said after receiving the award.

MECOTY is regarded as the most prestigious award in the Middle East’s automotive industry. Leading global car brands competed in different categories including Group A (Sedan/ Executive), Group B (SUV/Truck) and Group C (Performance). The winners were determined by a judging panel comprising prominent automotive journalists from across the Middle East. Members of the jury panel represented countries such as the United Arab Emirates, Kuwait, Bahrain, Lebanon, Jordan, Qatar and Saudi Arabia.

Included in the judging criteria was determining whether the nominated vehicles met the demands of customers in the region.

The all-new Optima: Embodying the evolution of Kia’s midsize sedans

all-new-optima

With the release of the fourth generation Optima in April, Kia has continued to revolutionize and advance its line up of luxurious midsize sedans. The new Optima’s prowess embodies the growth and progress of Kia Motors as an influential and innovative automobile manufacturer. Today, let’s take a look at the inspiration and groundwork that have shaped the evolution of Kia’s midsize sedan into the dynamic and powerful fourth generation Optima.

Kia Concord (1987)

kia-concord

The origin of Kia’s midsize sedan dates back to the Concord in 1987. Even then, the Concord boasted the kind of power that rivaled larger sedans, paving the way for Kia in the midsize sedan market. Thanks to its laudable dynamics and performance (at one point, even being used for motor sports), the Concord was affectionately dubbed “the king of the highway.”

Kia Credos (1995)

kia-credos

The Kia Credos succeed the Concord in 1995. Named after the Latin root ‘credo’ meaning belief, Credos caused a stir in the market for its responsiveness and outstanding handling. The Credos also received recognition for its excellence in design and its 1.8L DOHC engine performance.

First Generation Kia Optima (2000)

first-gen-optima

The release of the first generation Optima marked a major turning point for Kia’s midsize sedans. Incorporating a unique grille and an unprecedented 4-headlight design and establishing the signature Kia face, the sleek silhouette of the 2000 Optima would become the benchmark for future models to come.

Second Generation Kia Optima (2005)

second-gen-optima

The second generation Optima, also known as the Lotze (named after the Himalayan peak, Lhotse) in Kia’s home market of Korea, featured the optimized handling of its ancestor, the Credos, and enjoyed immense popularity, becoming a top-seller in its segment in the Korean market only behind the Hyundai Sonata.

Third Generation Kia Optima (2010)

third-gen-optima1

The third generation Optima, known as K5 in the Korean market, debuted in 2010 and featured a sportier, more sophisticated profile. The refreshed look, under the direction of President and Chief Design Officer Peter Schreyer, was honored at the 2011 iF Design Awards and was named the “best of the best” at the Red Dot Awards for its groundbreaking design.

All-New Optima: Enhanced and Refined

fourth-gen-optima1

Remaining true to Kia’s dedication to quality and perfection, the fourth generation Kia Optima has emerged as a creation that is, at once, sophisticated and powerful. Boasting extensive enhancements and options including a luxurious color range, the Optima has been refined and perfected thanks to the foundation set by its predecessors.

With the all-new Optima standing as the quintessential embodiment of style, innovation and power, Kia continues to set the bar and push the boundaries of conventional midsize sedans. We invite you to explore the all-new Optima and stay tuned for Kia’s further advancements in excellence!

Kia Remains Strong on Interbrand’s 2015 list of 100 Best Global Brands

Interbrand

We are proud to announce that Kia stands proudly at number 74 on the international brand consultancy Interbrand’s 2015 list of 100 Best Global Brands.

Kia has demonstrated strong performance as a global brand, making Interbrand’s exclusive list for Best Global Brand for the fourth consecutive year. Despite the unfavorable economic environment of the past year, Kia has sustained a brand value increase of 5%, growing to an estimated value of 5.7 billion USD.This value is an outstanding 530% growth since 2007

Interbrand attributes this remarkable growth to Kia’s dedication towards “excellent design, high quality and innovative brand management in the global markets.” Kia has also earned a number of other accolades this year. Earlier this year, we were honored with number 1 position among mass market brands inJ.D. Power’s Initial Quality Study (IQS), while the Soul EV, our first globally sold electronic vehicle, was crowned Car of the Year in Norway and Best Eco-Friendly Vehicle via MotorWeek’s 2015 Drivers’ Choice Awards.

We are incredibly grateful for the recognition and will strive to strengthen the brand by providing global fans with innovative products and value-added service!

Kia Motors Nigeria Bagged Trio Awards, Deepens Leadership Position in Auto Industry

L-R: Publisher, Onwheels Magazine, Jabez Aina-Scott and the Group Managing Director, Kia Motors Nigeria, Jacky Hathiramani, at the award presentation

L-R: Publisher, Onwheels Magazine, Jabez Aina-Scott and the Group Managing Director, Kia Motors Nigeria, Jacky Hathiramani, at the award presentation.

Kia Motors Nigeria has over the years earned a remarkable reputation in offering the best in class automobiles that continuously set the pace and remains at the fore of innovative products to exceed the expectations of customers at all touch points. As recognition for its accomplishments in the Nigeria auto industry, the company won the Most Innovative Auto Company for the year while it’s Group Managing Director, Jacky Hathiramani bagged the leadership and Kia Picanto was named the Budget Car of the year in the 2015 Nigeria Auto Award.

It was indeed a remarkable feat for Kia Motors Nigeria to come out on top of all auto companies for its second to none innovative strides in sales and world class accentuated after sales service. “Winning innovative company award like this is testament to the thought that goes into all our strategic planning geared towards giving the best service to our esteemed customers and ensuring we offer not only the most reliable and durable vehicles, but also the most cost-effective top-of-the-segment models” said Sandeep Malhotra, Chief Commercial Officer, Kia Motors Nigeria.

The success of the Kia brand in Nigeria is hinged on a team of outstanding professionals and their unalloyed commitments are rooted in positioning the brand as one of the industry leaders with exceptional satisfaction to customers. The team led by Jacky Hathiramani, Managing Director, has left no stone unturned to offer tailor-made propositions to customers. Recognized for his leading role in the Nigeria auto industry, Jacky was awarded the prestigious Leadership Award. He has steered the company to its current status as a leading player and his presence has seen Kia brand increase its turnover manifold in the country.

Admired for its practicality and fun design, the Kia Picanto triumphed among other competing brands to win the budget car of the year. Kia Picanto’s affordability is easy on customers’ budget, fuel efficient and maneuverable in cramped city streets or parking lots without compromising value for a guaranteed exhilarating driving experience. The entry level car has all the practical advantages of a small car as well as a fun-to-drive personality on the road.

“We earned the awards through our outstanding professionalism and commitment to quality,” said Jacky Hathiramani. “Our team has continued to work tirelessly in ensuring exemplary standards of performance in sales and service, and most importantly, in satisfying our customers’ needs. We are proud to receive these awards as they are tribute to excellent customer relations in sales and service and we will continue to offer top-notch services for our esteemed customers”.

For the past decade, Kia has demonstrated absolute commitment to maintaining high standards for customer satisfaction. Offering top quality cars is, of course, the first step – but only the beginning, Kia Motors Nigeria strives to match the quality of their products with the finest service in the industry.

BULLETPROOF KIA QUORIS, A ‘LUXURY FORTRESS’ ON WHEELS

kia-quoris-features-air-suspension

September 14, 2015 – With a different beat and an enhanced armoured technology against munitions attacks, Kia Motors Nigeria has created a niche in the super-luxury market with the introduction of the shatterproof, grenade resistant, opaque anti-blast armour, and protective coated reinforced bulletproof Kia Quoris for high-net-worth individuals and government officials.

The bulletproof Kia Quoris currently selling at N39.6M has enjoyed an impressive outing and gained momentum amongst top chief executive officers and government officials. It’s armour-plating is rated as one of the best bulletproof cars in the country with a sniper resistant roof fitted with special steel and shatterproof glass.

“The armoured luxury sedan handily gets a turbo-charged 3.8-litre V6 and boasts enough protective capability to defend against rifle fire from military weapons, hand grenades, explosive charges, amongst others. High-tech fibres and enhanced materials are used to implement the armouring process with top notch installation techniques to provide greater protection and exhilarating experience for our well-heeled, security-conscious customers” said, Sandeep Malhotra, Chief Commercial Officer, Kia Motors Nigeria.

Kia Quoris armoured luxury sedan provides an exceptional level of protection from the impact of collisions for all occupants and is outfitted with high-performance run-flat-tire inserts. The springs, shock absorbers, role and torsion bars and brake system are replaced with new uprated parts. The ratings of these components are measured to provide the optimum balance in handling so as not to affect the overhaul driving dynamics of the reinforced luxury sedan from the standard model.

The bulletproof Kia Quoris charts a new course of fortified sedan with pre-fabricated opaque armour components and elegant style, it’s everything you’ve ever wanted from a rear-wheel drive rock-hard luxury sedan.

KIA EXPANDS DEALERSHIP NETWORK, APPOINTS W G MOTORS

KIA now made in Nigeria Banner2 (1280 X 524px)

In its pursuit to bring its exceptional service to the teeming customers dispersed across the country, the leading Korean brand in Nigeria, Kia, appoints W G Motors as its dealer in Minna, Niger State. The zest to work on every possible aspect of customer care and expand their dealership network across the country geared towards exceeding customers’ experience has made Kia a successful brand in Nigeria.

With the appointment of W G Motors in Minna, Kia Motors Nigeria has recently increased its growing franchise portfolio. According to Jacky Hathiramani, Managing Director, KIA Motors Nigeria, “This new outlet gives us a foothold in Niger state and we believe our deep-rooted commitment to offering outstanding customer service, coupled with Kia’s stylishly designed product range will make it a success.”

The Managing Director of W G Motors, Mr Iyiolawale Olawale stated that “partnering with Kia is hugely important to our company and we have great faith that with our exceptional service delivery to customers, the brand will continue to grow its market share in the Northern Nigeria in the years to come”. “Our dedicated sales staff and top-trained technicians are here to make auto shopping experience fun, easy and financially advantageous” said Iyiolawale.

“The new dealership is aimed at offering a very personalized experience to the ever evolving buyers preferences and we think W G Motors is an ideal partner to give Kia’s exceptional experience at the region”, added by the Vice President, Kia Motors Nigeria, Sanjay Tatpati.

The new Kia’s extension in Minna opens to meet the increasing demand in the northern Nigeria for Kia vehicles. “We have a great new outlet to display the model range together with dedicated workshop facilities and as part of our commitment to improving quality and standards across the board, we will, of course, continue striving to deliver consistent and impressive all-round experience for our customers” said Iyiolawale.

The need for loyal customers to be truly successful cannot be overemphasized, premised on this the management of W G Motors offer extras in its value added services. They are conducting a free check-up camp from the 7th of September to the 30th of September where KIA owners can bring their cars for free health check, diagnostic services and will be given technical advice by the experts on how to get optimum performance from their vehicles. Also, in a bid to ensure that customers get the lowest possible price, the auto company is giving a 10% discount on labour charges.