In a bid to bring the most affordable art auction to the teeming enthusiasts of creativity and ingenuity, Arthouse is showcasing a collection of seasoned and contemporary works of art by emerging artists, modern masters, and Africa’s most prominent artists at the Affordable Art Auction slated for Saturday the 11th of February. The event is aimed at attracting seasoned collectors and first-time buyers to avail the opportunity of owning an artwork at an affordable price with all artworks estimated below One million Naira.
Kia has over the years partnered Arthouse to present a meld of astonishingly curated works of art and beautifully designed cars that make its showroom a destination for collectors and enthusiasts of not just cars, but also modern art and design. In this edition, the collections are all scaled to a more affordable and accessible price point to allow many an art enthusiast own striking artwork with an in-depth emotional connection that accentuates their love for art.
The Affordable Art Auction aims to engage emerging markets and the rise of a new collector base. ”We particularly look to focus on building a network of local clients to create a more self-sufficient market, and we hope that the auction will attract both seasoned collectors and first-time buyers. This edition of the Affordable Art Auction showcases emerging artists, many of whom are being presented at auction for the first time, alongside leading modern masters and Africa’s most prominent artists —all scaled to a more affordable and accessible price point. Through this auction, we seek to open more opportunities for artists in Nigeria to sell their work and create new audiences to appreciate and interact with contemporary African art” Kavita Chellarams, CEO, Arthouse Contemporary Limited.
One of the facets of Kia Motors Nigeria business operations that really differentiate it from other industry players is the adjoining synergy between the aesthetics of its car designs and partnering with Arthouse to host exhibitions of contemporary artworks curated by Africa’s widely renowned and seasoned artists. “Our partnership with Arthouse contemporary in the affordable art auction is an extension of our appreciable passion for creativity,” explains Sandeep Malhotra, Chief Commercial Officer, Kia Motors Nigeria. And that birthed the partnership with Arthouse contemporary to constantly bring to the fore a collection of art that appeals to emotions and stirs passion.
The art auction will be heralded by a preview party, tagged ‘ART NIGHT OUT’, taking place on Thursday, February 9th, 6-9 PM at the Kia Showroom on the highbrow Adeola Odeku Street, Lagos Island. The attendees of this party will have a sneak peak of the artworks to be auctioned on Saturday, February, 11th. The auction promises to present prominent artworks and a rare opportunity for the people to relish in the alluring works of art that will be on exhibition for auction and will commence at exactly 4 pm on Saturday at the Kia Showroom.
As the major sponsor of Australian Open 2017, Kia Motors handed over a fleet of 110 official tournament vehicles to Tennis Australia during a ceremony in Melbourne attended by executives from Kia Motors Australia and Tennis Australia, as well as Kia’s global brand ambassador and former Australian Open champion, Rafael Nadal. This year celebrates Kia’s 16th consecutive sponsorship of the Australian Open, and Kia will roll out various on- and off-line programs for tennis fans around the world.
“We are delighted once again to accept the fleet of Kia vehicles to help keep the Australian Open moving smoothly over the next few weeks, connecting visiting fans from around the world to the biggest annual sporting event in January,” Australian Open Tournament Director Craig Tiley, said.
“It’s a huge logistical exercise to move all our players, officials, media and staff around Melbourne during the tournament and every year this is achieved thanks to Kia’s reliability and support.”
This year’s fleet of vehicles, including 50 Carnival MPVs, 40 Sorento CUVs and 20 Optima mid-size sedans, will ensure smooth and safe transportation for Australian Open 2017 by transporting players, officials and VIPs to and from matches and other activities throughout the year’s first Grand Slam tournament. Tennis superstar and Kia global brand ambassador Rafael Nadal joined the ceremony as he handed over the ceremonial key to fleet to Tennis Australia.
Over the past 15 years, Kia’s courtesy fleet has clocked up close to five million kilometers in tens of thousands of journeys carrying champions and journeymen alike in comfort and safety.
This year the Kia courtesy fleet will be continue that tradition, driven by more than 200 volunteer drivers who expect to clock up more than 400,000 kilometers in thousands of journeys shuttling players, officials, media and fans during Australian Open 2017.
As part of the vehicle handover ceremony, Kia also introduced its new Stinger sports sedan, which just had its world premiere last week at the 2017 Detroit Auto Show. Also unveiled during the ceremony was a giant Kia tennis racquet which will be displayed throughout the tournament for fan interaction at Melbourne Park. Inspired by the theme ‘Everyone has the Power to Surprise’, Kia invites visitors and fans at Melbourne Park to write their names on the racquet strings. A TV commercial featuring Nadal and the giant racquet can be seen at https://youtu.be/KgE97y8Vamc.
“The Australian Open is Kia’s longest running major sports sponsorship, and as a proud sponsor we’re delighted to be a driving force behind the growth of the tournament, not only by providing safe, stylish and comfortable transportation for players and participants, but also by engaging with tennis fans worldwide with various on & off-line campaigns to share the excitement we are about to witness over next few weeks,” said Bryan Cho, Vice President of the Overseas Marketing Group at Kia Motors Corporation.
In the spirit of the yuletide season, Kia Motors Nigeria has inaugurated a service promo to reward customers with cash discounts and surprise giveaways when they bring their cars for after-sales service to its centres across the country. The promo is to reaffirm the brand’s commitment to providing the best affordable and premium services to customers geared towards making their ownership experience more enjoyable in the phase of the recent economic recession.
In a statement issued by the company, the Chief Operation Officer, Gitesh Yagnik stated that it has become imperative for Kia to offer a highly competitive and discounted preferential service package for its customers to enable them enjoy the optimum service offering from the company following the current cash crunch in the country. He further stressed that the scheme is to celebrate the season with the customers by doling out surprise giveaways and offering a discounted service package.
The scheme is aimed at giving Kia customers best-in-class service offering at a discounted price to help keep their cars in great shape without compromising exceptional service delivery for a guaranteed quality and ownership experience.
“We at Kia have always exceeded customer expectations by providing special offers throughout the year addressing their needs and aspirations to own Kia cars. The scheme is available in all our service centers across the country to enable all our customers avail this very special offer.” Said Gitesh.
Recognised for its commitment and reliable service offering, Kia’s value chain covers an end-to-end customer focused operations, for every customer purchasing a Kia vehicle, it is the beginning of a fulfilling experience as Kia’s top class after-sales service ensures that every customer is satisfied. The after-sales service prides itself on the advantage of its certified engineers’ expertise and genuine replacement parts which help Kia cars retain its top-notch performance and reliability for years to come.
The service scheme is valid the 25th of December.
Demonstrating Kia Motors’ ongoing commitment to safety and continuous improvement, the all-new 2017 Kia Sportage has earned the highest designation possible – Top Safety Pick Plus (TSP+) – from the Insurance Institute for Highway Safety (IIHS) when equipped with optional front crash prevention. The rating reflects top scores in each of five crashworthiness tests as well as the integration of driver assistance technologies to aid in crash prevention.
“The Insurance Institute for Highway Safety is one of the most recognized and respected organizations in the industry when it comes to evaluating vehicle safety, and as such, the Top Safety Pick Plus designation is a significant achievement,” said Orth Hedrick, vice president, product planning, KMA. “We are especially proud to have our all-new Sportage earn that TSP+ rating in light of IIHS’ new, more challenging standards, validating the efforts of our engineers and the priority we place on safety.”
IIHS testing parameters were changed for 2016, requiring each vehicle to earn “good” ratings in five crashworthiness tests – small overlap front, moderate overlap front, side impact, roof strength and head restraints – as well as an “advanced” or “superior” rating for front crash prevention in order to qualify for a TSP+.
The 2017 Sportage is available with a wide range of driving-assistance systems and safety features including Autonomous Emergency Braking (AEB)1, Lane Departure Warning System (LDWS)1, Blind Spot Detection (BSD)1 with Lane Change Assist (LCA)1, Rear Cross Traffic Alert (RCTA)1, and Bi-HID headlights with Dynamic Bending Light (DBL)1 technology, high-beam assist (HBA)1, and front and rear parking assist1.
Furthermore, the structure of the all-new Sportage is significantly improved due to the extensive use of Advanced High Strength Steel (AHSS). With 51 percent of the Sportage’s body-in-white consisting of AHSS, versus the outgoing model’s 18 percent, torsional rigidity has improved 39 percent. In addition, the Sportage utilizes more than a football field’s length (338 feet) of structural adhesives.
The all-new 2017 Sportage features advanced driver assistance technologies, significant suspension and steering improvements, and available intelligent AWD, while premium materials and world-class craftsmanship create a class-up experience in an otherwise utilitarian segment. The fourth-generation Sportage is available in three trim levels. The sporty SX turbo model is powered by a 2.0-liter inline-four that makes 240 horsepower and 260 lb.-ft. of torque. The LX and EX trims use a normally aspirated 2.4-liter engine that produces 181 horsepower and 175 lb.-ft. of torque. Inside the spacious, modern and refined interior, Sportage is the first Kia to offer UVO3, featuring 14 telematics services, eight GB of music storage, and access to onscreen apps and Wi-Fi tethering capability, complete with Android Auto2, Apple3 CarPlay® (late availability), all free of charge.
Editor’s note: All technical specifications and standard/optional features in this press release refer to the U.S. model and may differ from models marketed in other regions.
* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts
1. These features are not substitutes for safe driving, and may not detect all objects surrounding vehicle. No system, no matter how advanced, can compensate for all driver error and/or driving conditions. Always drive responsibly.
2. Android™ is a trademark of Google, Inc.
3. Apple® is a registered trademark of Apple Inc.
From L-R: Mr. Gitesh Yagnik, Chief Operation Officer,Kia Motors Nigeria; Mr. Nsikak Tom, Kia Assembly Plant Engineer; Engr. Eze J Obasi, Director, Special Procurement, Bureau of Public Procurement; Mr Sandeep Malhotra, Chief Commercial Officer, Kia Motors Nigeria ; Mr Adebowale Adedokun, Head, Research, Training and Strategic Planning Department, Bureau of Public Procurement; and Mr Olawale Jimoh, Marketing Manager, Kia Motors Nigeria during a courtesy visit by the officials of BPP to Kia assembly plant in Lagos.
Kia’s gritty and unwavering commitment in the production of made-in-Nigeria cars has continuously been at the fore of the management of Kia Motors Nigeria. The ultra-high-tech and state of the art plant in Lagos has produced over 4500 units of cars since its launch in the first half of 2015. The trajectory growth of the locally assembled KIA cars and its top-notch quality built to the exacting standard of the global brand has galvanised the company to explore local content in its assembling chain and influenced its plan to reach a 90% local content utilisation in the production of its cars. The plant produces all 9 models in its plant, worthy of note within its foray of the made in Nigeria Kia car is the 2016 Kia Sorento.
Outside Korea, the birth country of Kia, the automobile company has a long history of building locally to meet the specific needs of local customers with assembly operations using ‘car kits’ sourced locally and other parts of the world. Aligning with this practice and geared towards advancing Nigeria’s economy to compete favourably among comity of Nations, Kia Motors Nigeria plans to have over 90% local content utilisation in Nigeria in its assembling process.
In a statement by the Chief Commercial officer, Kia Motors Nigeria, Mr Sandeep Malhotra, “Nigeria remains an emerging and growing economy in the world with vast potentials for growth, despite its myriad of challenges the country promises a large economy of scale, hence it’s incumbent upon us as a local investor to help her realise its goals. As a company with an unswerving interest on the advancement of the nation’s economy, we have a plan to utilise 90% local content in our assembly process to help strengthen the economy. Buoyed by our increased acceptability among our valued customers in the last decade, we are now looking at further strengthening our foothold and expanding our reach in the localisation of our assembly plant”.
With its built-from-scratch assembly chain firmly in place and over a year of SKD production phase under its belt, Kia Motors Nigeria is now focus on the local content utilisation in its made in Nigeria Kia cars. The plant in Lagos is progressing on schedule for the utilisation of local contents in its assembling process and currently sourced some of its parts including refrigerant, lubricant, and workshop consumables amongst others locally. The plant has a capacity to build up to 27,000 vehicles annually on flexible assembly lines that can manufacture several different models simultaneously to adapt to changes in buying trends.
The box car craze of the early ‘aughts has finally come to an end. Scion recently killed off its segment-defining xB, and Nissan’s Cube went away because, well, nobody bought one. Still waving the square flag, however, is Kia with its Soul.The Soul has always been a top seller for Kia, and for good reason. Where the other boxes felt cheap (though cheerful), the Soul brings style, a solid build quality and tons of features for a wallet-friendly price. It’s the clear leader in the small box world, and not just because it’s the only one you can still buy new.I recently took a brand-new Kia Soul! (the exclamation point is part of the name – you know, to make it more exciting) from LA to Vegas and back. And even after spending almost 700 miles with the boxy Kia, it’s a car I still find myself stoked on.
Keep It Urban
That said, a freeway cruiser this is not. With its stiff suspension and short wheelbase, the Soul! (shout it out loud as you say it) feels nervous on those high-speed straightaways. It does an admirable job clocking in the miles, but by the time I got to Victorville, I found myself longing for something a little larger—more plush. Something that could soothe the inevitable hangover I’d be fighting during my return trip. Something like a Bentley. Or better yet, an airplane.
But whatever… the Soul! is a city car at heart, and it’s a damn good one. With its diminutive size and nimble handling, it easily dodges Vegas’ throngs of meth-addled taxi drivers. A peppy 164-hp 2.0-liter four-banger and not-so-bad CVT provide enough grunt to help Soul! eagerly get from stoplight to stoplight. This powertrain keeps the Kia moving at a reasonable pace on the freeway, too. And with its 31 highway mpg, I didn’t have to fill it up with gas too often, either.
Outside, the current gen-two Kia Soul doesn’t look too different from the one that has come before. This newest version is sleek and modern (for a box), featuring stylized alloy wheels, HID lighting, and just the right amount of black-accented trim to provide some contrast. Get one in white, squint really hard and it almost looks like a First Order Stormtrooper. Almost.
The inside, though, is where the Kia Soul! really shines. I don’t know what it is about Kia, but the company regularly cranks out interiors superior to that of parent company Hyundai. The plastics look to be of a higher grade, the panels seem to fit together just a hair better, and a whole lot more thought goes into the overall interior design.
Things feel just as funky and modern in the Soul! as they do outside. Those cylindrical “pods” housing the speakers and air vents are unique, as is the sound-sensitive accent lighting. When looking at the overall design—including the sculpted surfaces, gloss-black accents, integrated tech, and even the fonts used—this cabin feels very “now.” Whether that means that this will all look dated in the next five-to-ten years remains to be seen.
There’s plenty of room for everyone to get comfortable in a Soul!, but if you want to take more than a small bag, you’ll need a second vehicle. Fitting even a moderately small suitcase required the folding down of both rear seats. But at least the front occupants get plenty of comfort with high-end features like heated and cooled leather-trimmed seats, Bluetooth connectivity, full nav, and a backup camera.
Yes, there were a lot of optional features on this Kia Soul! tester, so for all I know, a base model could be a total penalty box. But with an as-tested price of approximately $26,000, any adult with a real job can afford a fully spec’d one. Just be smarter than me—use the cash you save to pay your mortgage instead of on a debauchery-fueled trip to Vegas. Speaking of which: Anyone have a couch I can crash on?
[Culled from Business Insider] http://www.businessinsider.com/boxy-but-good-the-2016-kia-soul-2016-1
- Second-generation Cadenza boasts luxury refinements with expressive styling, advanced technology, and refined powertrain
- New body structure is stronger, yet lighter and more rigid for a more enjoyable driving experience
- All-new Cadenza takes its sophistication to greater heights with beautifully crafted interior
- Kia’s first FWD eight-speed automatic transmission improves driving dynamics and efficiency
The Big Apple today is playing host to the world debut of the all-new 2017 Kia Cadenza at the New York International Auto Show. The stunningly beautiful Cadenza improves upon all the elements that made its predecessor an award-winning success, boasting a precisely crafted cabin, cutting edge technology for connectivity and driver assistance, a stronger body structure, and powertrain enhancements for a more premium experience behind the wheel.
“The new Cadenza adds an extra dose of excitement to the large-car segment with its striking, aggressively handsome looks and premium refinements,” said Orth Hedrick, vice president of product planning, Kia Motors America. “Everything you see and touch in the Cadenza’s cabin has been improved, but it’s underneath where the Cadenza truly shines with a stiffer and lighter chassis, eight-speed transmission and vastly improved driving dynamics.”
The second-generation Cadenza is set to go on-sale in late 2016, and pricing will be announced closer to the vehicle’s launch date.
Elegant and Confident Exterior
Designed at Kia’s California design studio, birthplace of the unforgettable Track’ster and GT4 Stinger concepts as well as the iconic Soul, the Cadenza’s precision-machined exterior exudes confidence, with clean lines offset by expressive details. It all starts with Kia Chief Design Officer Peter Schreyer’s oft-quoted philosophy focusing on “the simplicity of the straight line,” which is defined by a single gestural contour that spans the length of the car, creating a sleek profile. This lineation visually links matching Z-shaped lighting signatures in the headlights and LED tail lights, affording the all-new Cadenza a more distinctive road presence, day or night. The overall impression is one of modernity and power, which is achieved by visually shearing away surface area to create a more angular form
Head on, the Cadenza is more expressive thanks to the newly designed front fascia. While the signature Kia “tiger nose” grille is still an unmistakable design trait, it has evolved into a new hexagonal shape that emphasizes the Cadenza’s visual width with lines extending underneath the headlights. But the more substantial change to the grille is its distinct concave form, which curves in toward the engine bay, giving the Cadenza its handsomely chiseled face.
Unlike other cars in the segment, the Cadenza is available with two different grilles. Lower trim models will come with the “Diamond Butterfly” front grille that features the same three-dimensional pattern as several siblings within the Kia lineup, but has its own unique appearance thanks to the concave shape. Higher trim models will come with the “Intaglio” grille, featuring vertically oriented, faceted blades.
LED technology inside the “piano key” taillights helps create visual depth while also complementing the Z-shape lighting signature. Other thoughtful details include the chrome garnish that extends through the trunk lid, accentuating the Cadenza’s wide stance, and tasteful chrome accents on the side mirrors and rear quarter windows.
Exterior styling is further enhanced by optimized dimensions. While the new Cadenza has the same overall length as the outgoing model, it’s slightly wider and lower in height. The wheelbase has been stretched slightly, contributing to nearly a half-inch of increased legroom for rear passengers. Achieving Cadenza’s sportier profile was achieved by extending the roofline rearward more than two inches, while maintaining rear headroom and slightly improving trunk space.
Exquisitely Comfortable Interior Space
The interior is thoughtfully redesigned with even higher quality materials than the preceding model and higher levels of craftsmanship throughout. Like the exterior, the Cadenza’s soft interior contours are offset by sheared surfaces. Kia designers visually widened the Cadenza’s interior space with a wraparound dashboard that flows into the door panels and features real stitching. The door panels themselves have been adorned with higher quality soft-touch materials, while soft leather envelopes the Cadenza’s cabin space. Nappa leather is available with quilted seat bolsters accented by diamond shaped stitching that dresses up the Cadenza’s already attractive cabin.
For 2017, buyers have greater opportunity to customize their Cadenza, as a dark brown interior color has been added, bringing the total number of color combinations to four. Like the outgoing model, the White Package remains an option, but it has been upgraded with a new black wood-grain-style trim finished with a pearlescent sheen.
Improvements were made throughout to ensure a more pleasant driving experience. The driver’s seat has been lowered for a sportier and more stable feeling, while engineers extended the seat cushion slightly and developed an innovative cushion extension mechanism that slides and rotates, making it easier for drivers to find their comfort zone behind the wheel. The heating elements used for the seat warmers have been reengineered to more evenly distribute warmth, and as a Kia first, the seat heaters now utilize a smart control system to automatically lower the heater operating mode after a certain period of time.
The Driving Experience
The 2017 Cadenza is built upon a strong foundation with a body structure composed of more than 50 percent Advanced High Strength Steel (AHSS) — more than twice the amount used in the outgoing model. Engineers are targeting an overall five-star rating from the National Highway Traffic and Safety Administration and a Top Safety Pick+ designation from the Insurance Institute for Highway Safety. A driver’s knee airbag helps in this regard and brings the total number of airbags in the vehicle to nine.
The first Kia to be sold in the U.S. under the DRIVE WISE sub-brand, the Cadenza offers cutting-edge driver assistance features[i] such as Advanced Smart Cruise Control with stop-and-go functionality, Forward Collision Warning and Autonomous Emergency Braking, and Lane Departure Warning. Another Kia first is the Smart Blind Spot Detection System which senses unintentional drifting toward an adjacent vehicle and automatically brakes the opposite side front wheel to help maintain the vehicle’s intended course.
Side body panels are stronger and feature increased tensile strength steel to improve Cadenza’s dent resistance. Thanks to the increased use of structural adhesive and hot-stamped components, structural stiffness has been increased by more than 35 percent, which also improves driving dynamics. The overall chassis is lighter, thanks to the use of aluminum instead of steel in areas like the front steering knuckles, and engineers retuned the front and rear subframes with larger bushings to improve lateral stiffness and NVH characteristics. Further improving the ride are Amplitude Selective Damping (ASD) shock absorbers that maximize ride comfort without sacrificing stability. An extra valve in the damper provides the appropriate damping force according to the road surface, while the new shock absorber now includes a Hydraulic Rebound Stopper (HRS), which works to provide a smoother ride over harsh or broken surfaces. The retuned suspension has improved the Cadenza’s lift coefficient (the up-and-down forces exerted on a moving vehicle), and the end result is better high-speed stability and handling. Steering is more responsive than before with better on-center feel thanks to a new 32-bit Electronic Control Unit (ECU), replacing the 16-bit processor in the outgoing model.
The 2017 Cadenza’s confident ride and handling are complemented by improvements in NVH. Additional acoustic absorbing laminate in the front windows and windshield reduces wind noise, while a full floorpan undercover quells road noise. Together with increased insulation around the A-pillars, NVH levels have been substantially reduced, resulting in a library-quiet interior. The floorpan undercover also helps improve the Cadenza’s aerodynamic performance, along with front wheel air curtains that reduce drag around the tires. Overall, the coefficient of drag has improved from 0.29 to 0.28.
Newly designed 18- or 19-inch alloy wheels may be shod with available Michelin®[ii] tires (P245/45R18 or P245/40R19). Behind the wheels, larger brake rotors improve overall braking performance and feel. The front brakes have been increased from 11 to 12 inches, while the rears have grown marginally from 11 to 11.1 inches, helping to reduce stopping distances.
Harmonious and Modern Cockpit
Brimming with technology, the cockpit is designed to provide a more harmonious human-machine interface with ergonomically intelligent design, intuitive controls, and a suite of enhanced convenience features making the driving experience enjoyable and effortless. New to the 2017 Cadenza is the Head Up Display (HUD)[iii], which shows key driver information such as speed and turn-by-turn navigation directions on the windshield directly in the driver’s line of sight. In addition, the Surround View Monitor1 has been updated with improved software and resolution that gives the driver a clearer birds-eye view of the area around the vehicle, with newly added reverse guidelines offering confidence when backing into confined spaces. Other features new to the Cadenza include Smart Trunk, which conveniently opens the trunk lid if the sensor detects the key fob for more than three seconds, and a wireless smartphone charger. The latest generation of Kia’s UVO system featuring Android Auto[iv] and Apple® CarPlay[v] is standard, while a 12-speaker Harman/Kardon® system featuring Clari-Fi™[vi] music restoration technology is an option.
Efficient and Durable Performance
Underneath the hood is a revised version of Kia’s 3.3-liter V6 engine, which has been retuned for improved fuel economy. With an estimated 290 hp on tap (exact power output and fuel economy figures will be released closer to the vehicle’s on-sale date), the engine sends power to the front wheels via Kia’s first FWD-based eight-speed automatic transmission. The newly developed transmission is highly efficient, providing quick and crisp shifts for a more enjoyable driving experience that will set it apart from its competitors. Despite having two extra cogs, the eight-speed transmission, which was designed in-house, is lighter than the unit in the outgoing model.
Kia engineers also focused on durability and reliability during the development of the all-new Cadenza. Running the V6 at full power and under full-load conditions for 41 consecutive days equates to more than 100,000 miles of real-world use, providing owners with the confidence that the 2017 Cadenza is built for the long haul.
Kia Motors Corporation and Total Lubrifiants recently renewed their strategic partnership agreement. For another 5 years, Total will remain Kia Motors Corporation’s preferred aftermarket lubricants supplier for Kia vehicles. Total branded automotive lubricants will be exclusively recommended and available to customers across Kia’s service network of more than 5,500 dealers in around 180 countries, including West European markets from January 1, 2017.
The extension of the initial cooperation, first started in 2011, extend benefits to all Kia vehicles owners and Kia dealers. The Kia networks will receive access to high-performance Total Quartz engine oils, specifically developed to optimize the performance and reliability of Kia engines while also offering improved fuel economy benefits. Kia and Total will also develop joint marketing service programs aimed at increasing Kia dealers’ profitability, customer retention and customer satisfaction.
Through this partnership, Kia and Total Lubrifiants confirm their shared aim of strengthening their growing presence in the global marketplace and combining their strengths in an “alliance of skills” to developing high-quality products and services for an unrivalled Kia customer service experience.
“We are delighted to extend our global cooperation with Kia Motors. This renewed partnership confirms Total’s strong commitment to accompany Kia Motors over the long run in its continued global expansion efforts and to deliver innovative lubricants, recognized Total marketing expertise and dedicated aftermarket programs to Kia dealers and customers,” says Pierre Duhot, General Manager Automotive Division at Total Lubrifiants.
Steven Yoon, Vice President Overseas Service Division at Kia Motors Corp., says, “For the past 5 years, Total has demonstrated it has the worldwide coverage, strong marketing capabilities and high-quality lubricant technology to meet the needs of our service network. Total will be a key partner for us in our global aftermarket strategy to enhance Kia customer and dealer satisfaction.”
Photo caption: Steven Yoon, Vice President, Overseas Service Division at Kia Motors Corp. (left) and Pierre Duhot, General Manager, Automotive Division at Total Lubrifiants (right) take part in the official signing ceremony for the 5-year partnership extension.