Corporate Philosophy


Management Philosophy

Building a new future and realizing humanity’s dreams by thinking creatively and tackling challenges head on

Unlimited Sense ofResponsibility + Realization of Possibilities + Respect for Mankind

A business management philosophy outlines its reason for being serving as a fundamental guideline that shapes employees mindset and behavior. The following three keywords sum up Kia’s management philosophy: full accountability, realizing potential, and practicing humanity. These key values are encapsulated in a single sentence: ‘Creating a new future and realizing humanity’s dreams by thinking creatively and tackling challenges head on.


Vision

Together for a better future In 2011, Hyundai Motor Group established a new corporate vision

Together for a better future

In 2011, Hyundai Motor Group established a new corporate vision: ‘Respecting people and practicing environmental management to maximize value creation and pursue balanced and shared growth with stakeholders.’ All subsidiaries will cooperate to fulfill this vision and turn Hyundai Motor Group into a top-tier global automotive group that provides customers with new value. With the greater value we create by pooling our competencies, we will strengthen the soundness of partner firms and local communities while contributing to the sustainability of humankind.

Lifetime partner in automobiles and beyond

Under the Group-level corporate vision are detailed vision statements for each key business area. For the automobile business, the vision statement is ‘Providing a new space that makes life more convenient and enjoyable by realizing superlative mobility based on innovative people-oriented, eco-friendly technologies and comprehensive services. Kia Motors will offer products and services that befit this vision of turning cars from mere modes of transport into new lifestyle spaces.


Core Values

The core values comprise the code of conduct for employees and the organization at large.

They also represent the corporate culture we strive for and the promise we make to ourselves and stakeholders.
We become one by sharing the same values and applying them consistently in our decision making processes.
Kia Motors will tackle challenges head on through mutual cooperation and respect while fulfilling our pledges and embracing talent and diversity to build a distinct corporate culture.