Monthly Archives: December 2017

Kia Records 200% Year-on-Year (YoY) Sales.Plans to sustain the growth trajectory in 2018 – Kia Nigeria CEO

Kia Motors Nigeria, the sole distributor of the leading Korean brand in Nigeria has recorded increased sales in the year 2017 with over 200% year-on-year sales from 2016. On the heels of this achievement, the company is set to triple its sales in 2018 with a sustained comprehensive business strategy.

Kia’s increased sales followed the country’s economic recovery from the recession that had hitherto stagnated all the sectors of the economy particularly, car sales in 2016. As a major player in the automobile industry, Kia’s business strategy and the extensive customer-based sales and service programs broke the ice and paved way for a record high year-on-year (YoY) sales. “With our strategic business propositions, we are set to triple sales by expanding our units in operations (UIO) with increased new sales in the in the year 2018,” said Chief Executive Officer, Jacky Hathiramani.

On how Kia defied all odds to record the increased sale, Jacky alluded to the fact that Kia had always stay ahead of the curve with the top of the segment cars that have low maintenance costs and are affordable to the customers. It will be recalled that there was an offshoot in the prices of products across all sectors of the economy amidst low buying power, however, Jacky maintained that Kia’s commitment to offering highly competitive pricing on its models played a major role in the record sales.

On how Kia defied all odds to record the increased sale, Jacky alluded to the fact that Kia had always stay ahead of the curve with the top of the segment cars that have low maintenance costs and are affordable to the customers. It will be recalled that there was an offshoot in the prices of products across all sectors of the economy amidst low buying power, however, Jacky maintained that Kia’s commitment to offering highly competitive pricing on its models played a major role in the record sales.

Among the aggressive sales initiatives undertaken by the company in 2017 was Kia Drive Your Dream and Ember Surprise Promos. The company’s service promos also contributed immensely to the overall revenue for the company. The introduction of Kia Double Deal Promo with over 15% discount on both parts and labour recorded tremendous success and helped increase Kia brand confidence among customers. “These programmes increased our customer retention and loyalty towards the brand,” said Jacky.

He added that the company is set to introduce new models in the year 2018, headlining these models will be the world adjudged best-in-class luxury sedan, Kia Stinger, the B-Segment leader, SC Kia Rio and newly refreshed Kia Cerato amongst others.

Meanwhile, on the general low stock level pervading the industry, he said the company was currently facing a high back order for some models, and was looking forward to assembling the cars at its plant in Lagos, Nigeria before the year-end.

It will be recalled that Kia Motors Nigeria began its local production in the wake of the implementation of the auto policy in 2014. The company built an ultra-modern assembly plant in Lagos with a capacity to produce 27,000 units of vehicles per annum. Locally producing cars to the exact standard of Kia Motors Corporations in Korea, Kia Motors Nigeria currently produces the cars locally and the 2018 Kia Rio in addition to the recently launched Sorento, Sportage and Optima are produced in its plant in Lagos.

For more information, contact info@kiamotorsnigeria.com

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About Kia Motors Corporation
Kia Motors Corporation (www.kia.com) – a maker of world-class quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. Over 3 million Kia vehicles a year are produced at 14 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has over 51,000 employees worldwide and annual revenues of over US$45 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation’s brand slogan – “The Power to Surprise” – represents the company’s global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.

Luxurious Sedan, Kia Stinger Set to make Nigeria Debut in 2018

Kia Motors Nigeria is set to introduce the revolutionary and uniquely built luxurious sedan, Kia Stinger to the market in 2018. Buoyed with Kia’s continued offering of best-in-class premium sedans, the appealing style of Kia Stinger set the world aflutter with its striking design. With its gran turismo design, the all-new Stinger strikes the perfect balance of power and refinement, featuring your choice of two turbocharged engines matched with an 8-speed automatic transmission

In the same vein the great Muhammad Ali’s famously taunted heavyweight-title opponent Sonny Liston, saying he’d “float like a butterfly, sting like a bee” in their upcoming match back in 1964. We have to wonder if the team that developed the all-new Kia Stinger took that quote as their mantra, because it describes with uncanny precision the car they created to attack the sports-sedan segment.

As a true gran turismo, Kia Stinger places a strong emphasis on high-speed and long distance driving. In its debut year, the all-new Stinger is making a name for itself among industry experts, and beating out the competition. The sedan’s proportions fit like a tailored suit. The cabin is more luxurious, enveloping and boasts of details that captivate and exude both newness and timeless style. With an exterior that disarms, and an interior that is beautiful, The 2018 Kia Stinger is effortlessly functional.

Kia Stinger represents a number of firsts for Kia Motors. Not only is it the brand’s first fastback sports sedan, but it is also the highest performance model to date. Countless decisions regarding design and engineering were made during the car’s conception in order to generate the heart-pounding performance of the Stinger GT.

With innovative refinements and rigorous fine-tuning, the sports sedan is shaping up to be an iconic model that usher in a new era of design and performance for the brand. The Stinger is the first model in Kia’s line-up to offer five different driving modes – Personal, Eco, Sport, Comfort and Smart – for more customized and responsive handling on the road. With increased body sealing and improved sound insulation, Kia has also boosted NVH performance for a pleasant and silent ride.

To ensure smooth and stable driving performance, Kia has paid special attention to fine tuning the suspension of the Stinger. Employing high quality suspension links, springs and shock absorbers, Kia has refined tire movement to prevent spinning on sudden turns – a problem that can occur with rear-wheel drive vehicles. Everything from the engine room layout to weight distribution of the car has been rearranged and optimized. The low center of gravity and stiffness of the vehicle body keeps the Stinger lightweight and well-equipped for maximized driving performance and fuel efficiency. The reorganized layout reduces flow resistance to the front of the engine which leads to a much more effective engine cooling process.

“From its GT concept-car origins to the years of tuning and refining on the legendary Nürburgring circuit, no detail was too small to be obsessed over.” – Orth Hedrick, VP of Product Planning, Kia Motors America.

Meticulously crafted for the driver who loves the drive, every interior detail of the Kia Stinger is obsessed. From the available ultra-soft Nappa leather that envelopes the deeply contoured seats to the metallic accents placed thoughtfully throughout the cabin. Intimate yet expansive. Classic yet modern, the Stinger’s aircraft-inspired interior marries simplicity with substance to give you a sleek cockpit rich with comfort-focused amenities and lowered seating for enhanced connection to the road. It’s the evolution of gran turismo, beautifully realized.

With its striking curves and promising performance chops, the Stinger has been adorned across the globe with reputable awards, one of such is the Cars.com’s Best in Show Award for the 2017 Detroit auto show. Set to redefine the luxury sedan segment, Kia Stinger plans to stun all and dictate the pace in the keenly contested segment. We hope you look forward to the arrival of the Kia Stinger in Nigeria in 2018!

For more information, contact info@kiamotorsnigeria.com

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About Kia Motors Corporation
Kia Motors Corporation (www.kia.com) – a maker of world-class quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. Over 3 million Kia vehicles a year are produced at 14 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has over 51,000 employees worldwide and annual revenues of over US$45 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation’s brand slogan – “The Power to Surprise” – represents the company’s global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.