Monthly Archives: January 2015

‘X-Men’ inspired Kia Sorento to debut at the Australian Open 2015

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  • Striking ‘Kia X-Car’ produced in collaboration with Twentieth Century Fox Home Entertainment
  • Fans to guess the X-Men character behind Kia’s latest model on the Kia Facebook page
  • Grand Slam Champion and ‘Superhuman’ Kia brand ambassador Rafael Nadal to unveil the ‘Kia X-Car’ at Australian Open 2015

Kia Motors today announced details of a new collaboration with Twentieth Century Fox Home Entertainment to promote X-Men: Days of Future Past on Blu-ray, DVD and Digital HD and Kia’s sponsorship of the Australian Open 2015.

The partnership with Fox will see the unveiling of a special X-Men-inspired all-new Kia Sorento one week before the first major tennis championship of 2015 – with Kia’s ‘superhuman’ brand ambassador, tennis star Rafael Nadal, revealing the car.

In the run-up to the unveiling of the one-off model, Kia Motors is inviting fans of the X-Men franchise and the Korean car manufacturer to guess which X-Men character has inspired the car’s unique design. Visitors who go to the Kia Motors Facebook page at http://bit.ly/KiaXmen can guess from four iconic X-Men characters: Storm, Wolverine, Mystique and Magneto. Fans guessing correctly will be entered into a prize draw to win a DVD copy of X-Men: Days of Future Past.

Kia will release a video on its Facebook page and YouTube in mid-December, showing Rafael Nadal teaming up with the X-Men and taking on the Sentinels – the robotic antagonists from the latest film in the X-Men franchise– who are threatening the Australian Open 2015. To save the first Grand Slam tournament of the year, the X-Men and Nadal are helped by a ‘Kia X-Car’, which leads the attack against the Sentinels.

After its unveiling, the ‘Kia X-Car’ will be on show at Melbourne Park throughout the tournament, which takes place from 19 January to 1 February 2015. The car will then be showcased in various international motor shows for the fans.

The all-new Kia Sorento was unveiled to the world earlier this year, boasting a unique blend of style, practicality and technology, and building on the success of the outgoing model. The new model is quieter and more refined than ever before, with a higher quality interior, smoother ride and handling, and a range of new technologies. Already on sale in Korea, the all-new Kia Sorento will go on sale in overseas markets in early 2015 – if it survives its fight with the Sentinels.

To find out more about the unique ‘Kia X-Car’, visit Kia Motors on Facebook: http://bit.ly/KiaXmen.

Trio of GOOD DESIGN awards for latest Kia models

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  • Kia K900, Soul EV and GT4 Stinger honored in ‘Transportation’ category
  • Annual design awards program celebrates design excellence
  • Products judged on design, technology, form, materials, function, efficiency and environmental sensitivity

Kia Motors has received prestigious GOOD DESIGN awards for three of its most recent models, the Kia K900 (known as ‘K9’ or ‘Quoris’ in some countries), Soul EV and GT4 Stinger concept car, in the award program’s ‘Transportation’ category.

Chosen by GOOD DESIGN’s jury of independent design professionals, industry specialists and design media, the three Kia models were evaluated on a range of criteria – innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency and sensitivity to the environment.

Soon-Nam Lee, Vice President of Overseas Marketing at Kia Motors Corporation, commented, “These three GOOD DESIGN awards cap a particularly strong year for the Kia Motors design team, which has picked up a number of prizes for its work on our latest models. The Soul EV and GT4 Stinger are two of the most striking and well-received designs we’ve ever produced, and the K900 appeals for its classic, yet thoroughly modern, styling and contemporary values of luxury. The GOOD DESIGN honors are testament to the team’s consistent design excellence.”

The Kia design team, led since 2006 by Peter Schreyer, has won widespread acclaim for its striking and innovative work, and for contributing to Kia’s substantial global growth in recent years.

Established in 1950, the GOOD DESIGN awards program – organized annually by The Chicago Athenaeum – celebrates design excellence across 25 different categories. Designers and manufactures in over 30 nations have won awards for contemporary design, and past recipients of GOOD DESIGN awards include everything from a paperclip to a Boeing 787 Dreamliner and NASA spacecraft.

Kia Motors global sales rise 5.9% in 2014

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  • 2,907,757 Kia vehicles sold globally in 2014 for 5.9% year-on-year gain
  • Full-year sales in China, North America, general markets, Korea and Europe post year-on-year growth of 17.5%, 7.0%, 2.1%, 1.6% and -0.1%, respectively
  • Subcompact Rio was top selling Kia vehicle in overseas markets in 2014

Kia Motors Corporation announced today its 2014 full-year global sales figures (export sales, domestic sales and sales from overseas plants) for passenger cars, recreational vehicles (RVs) and commercial vehicles, recording a total of 2,907,757 units sold. This figure represents a 5.9% cumulative year-on-year increase compared to 2013.

In 2014, Kia posted a year-on-year sale increase in China, North America, general markets* and Korea of 17.5% (678,196 units sold), 7.0% (650,241 units sold), 2.1% (524,345 units sold) and 1.6% (465,200 units sold), respectively. Meanwhile, 2014 sales in Europe* experienced a slight drop of 0.1% (589,775 units sold).

For the month of December 2014, global sales of Kia vehicles grew by 20.7% with all major regions experiencing year-on-year growth. Sales in China, North America, Korea, general markets and Europe grew by 35.9% (69,111 units sold), 34.2% (48,939 units sold), 17.1% (48,018 units sold), 12.0% (41,349 units sold) and 2.4% (44,975 units sold), respectively in December.

Kia’s bestselling model in overseas markets during 2014 was the B-segment Rio (known as ‘K2’ in China) with 491,613 units sold. The C-segment Cerato (known as ‘Forte’ or ‘K3’ in some markets) was the second best seller with 432,420 units delivered, while the Sportage compact CUV, Optima D-segment sedan and Soul urban crossover followed with 416,856, 300,685 and 194,572 units sold, respectively.

Editor’s notes:
* ‘General markets’ include the regions of Central and South America, the Caribbean, Asia (excluding China and Korea), the Pacific, Middle East and Africa. ‘Europe’ includes both Western and Eastern European markets.